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UI Design: Low-high fidelity, design system
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UX Design: Crazy 8s, wireframing
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User Research: Surveys, Interviews, competitors analysis, user persona, site journey map, user flow
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Prototyping
Mythologies:
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2022
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Individual project
Project Context:
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Figma
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Photoshop
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Illustrator
Tools:
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Mobile
Platform:
01
Project Overview
The purpose of Jams is to create one single platform where musicians can create collaborations with other musicians in an efficient and easy way while surrounded by a social environment.
Offering tools tailored for musicians where they can organize all their needs, which saves time and creates functionality so musicians can focus on their creative musical content.
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The challenge
Poor communication
Musicians who want to return to previous chat are frustrated because they are unable to find again who they were chatting with before.
Schedule
Musicians are unable to schedule time and place for collaboration.
Overflow of information
There is an overflow of information scattered in many sources but without answering and fitting musician needs
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User research
Main Goals
Filtering
Musicians can define what they are looking for in collaboration: Genre, talent, location, availability and to discover other musicians who are also looking for the same common interests.
Scheduling invitation system
Making meeting musicians much easier by sending invitations and scheduling time and place.
Filtering chat conversations
By old conversation, date, from who, and unread chats and to create labels by subjects.
Location
Musicians can search other musicians, open mics and jams based on location.
Quantitative research - Online survey
I conducted an online survey among 31 musicians who are the target demographic user group, with the goal of learning and getting a statistical picture and identifying the challenges, "pain" points, needs, and difficulties they are facing when searching through multiple sources for collaborations and understanding what my users truly want and why.
The user questionnaire helped me reach the following conclusions:
Of replyers have difficulty scheduling time and place.
Of replyers have difficulty to remembering who they talked with and what media or group source it was.
Of replyers do not know if they have the same musical genre in common.
Of replyers do not know or are aware of other musicians nearby.
Of replyers having difficulty finding the specific musical talent they are looking for.
Of replyers are unaware of the existence of open mics or jams nearby.
Qualitative Research - Users interviews
In addition to the online questionnaire, I have interviewed individuals. I built a set of questions that deal mainly with understanding the difficulties that musicians tend to come across with their experience with older platforms and why it is so frustrating.
Through the interview, I've learned even more about their desires, needs, and pain points. It helped me identify barriers and opportunities for improvement.
Here are some quotes from the interview:
"I never get along with arranging meetings with people from these groups, Connections and conversations get lost in the sea of information. I want to have a separate place where all my conversations are saved."
"On busy days and with a tight schedule, I'd work for hours without even noticing it, and I didn't have time to go through all the different sources and search for musicians to collaborate with."
"It would be nice if there could be a profile that remains available and shows the same person is interested in A, B, or C, and whoever searches for A, B, or C will be able to find it."
"The transition between finding an interest and time coordination can often go badly, so it may be worthwhile to indicate on the profile the favorite times when other musicians can meet."
"Whenever I see a collaboration I was interested in on Facebook, the post collaboration is relevant for exactly half an hour."
User Persona
Competitive analysis
Conclusions
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Finding open mics, jams and events based on location.
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Filtering chats by: date, from, unread, and label chats by subjects.
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Making easy for musicians finding other musicians based on common musical talent and genre.
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Getting know musicians in nearby location.
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Convenient and efficient filtering process by: genre, musical talent, distance and availability.
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Better way Inviting other musicians and scheduling time and place for collaborations.
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User Journey Map
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Crazy Eights
Wireframes
Low fidelity design
Collaboration process
Auditions screen
Open mics screen
Jams screen
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Final UI Designs
Musician profile
Musician profile customized especially for a their needs, compare to other platforms who not provide a personalized profile for musicians.
Other musicians can get information and see if they are looking for the same common denominator in a musical collaboration. Saves time and many conversations, provides accurate information to understand which connection suits you best.
Making meeting musicians much easier by sending invitations and scheduling time and place for collaboration.
Collaboration process
Filtering
Musicians can define what they are looking for in collaboration by filtering: genre, musical talent, location, availability and to discover other musicians who are also looking for the same common interests.
Location
Musicians can search other musicians, open mics and jams based on location.
Clicking on the filter icon will open a preferences window
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A result of the musicians that best matches the search results.
Results suitable for your need and time
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you can invite them for collaboration or follow them.
Filtering chat conversations
By old conversation, date, from who, and unread chats and to create labels by subjects.
Musicians can offer Jam events to other musicians.
See their location on the map' or choose a nearby jam event.
Musicians can offer collaboration in the relevant group.
Musicians can offer open mic events to other musicians.
See open mics location on map or choose nearby.
Musicians can submit for an auditions
Musicians can post job offers
"JAMS" Prototype
06
Design system
